AI Insights · Timothy · July 2025
Top Free-to-Play Games Performance in Kenya: Q2 2025
Explore the performance trends of the top free-to-play games in Kenya during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the free-to-play gaming landscape in Kenya showcased intriguing trends across some of the most popular titles. Here's a closer look at the top performers based on data from Sensor Tower.
eFootball™ from KONAMI saw its weekly revenue fluctuate, peaking at approximately $14.7K in the last week of June. Downloads experienced a noticeable spike mid-quarter, reaching around 21.7K, while active users remained robust, maintaining a steady average above 300K weekly.
Candy Crush Saga by King recorded consistent weekly revenue, hovering around $7K for most of the quarter. Downloads peaked at 13.4K in mid-April, with active users experiencing a gradual decline from over 244K to 184K by the end of June.
Ludo STAR from Gameberry Labs demonstrated a slight increase in weekly revenue towards the end of June, reaching approximately $3.9K. The game maintained a stable download rate around 2K per week, while active users showed a slight upward trend, ending the quarter with over 21K.
Roblox, developed by Roblox Corporation, exhibited a significant increase in weekly revenue, culminating at $5.3K in late June. Downloads saw a resurgence at the end of the quarter, hitting 17.3K, alongside a steady rise in active users, closing at over 256K.
PUBG MOBILE by Tencent Mobile International Limited experienced a gradual decline in revenue, averaging around $2.8K by June's end. Downloads fluctuated, reaching a peak of 11.2K in early April, while active users showed a slight decrease, ending the quarter with approximately 97K.
For more detailed insights into these trends, you can explore further data on Sensor Tower's platform.
